Why we're so proud to be working with Fashion Bloc - the site that puts Eastern European designers on the map
Be honest, what springs to your mind, when you think of former Soviet Bloc countries? Is it cheap labour? How about beer and stag parties, or perhaps it’s grey buildings and old cars?
It’s been more than a quarter of a century since the dissolution of the Soviet Union, but old prejudices prevail. That’s why we couldn’t be more proud to be working with Fashion Bloc, launched by Lithuanian-born fashion journalist Ieva Zu.
Ieva lives and breathes London, but is equally proud of her Eastern European heritage and the creativity that’s bubbling under the surface in all the former Soviet Bloc countries, from Latvia to Georgia, Czech Republic to Ukraine.
After she finished her MA in Fashion Journalism at the London College of Fashion, Ieva was working in journalism and luxury fashion recruitment and noticed that the most creative designers from her homeland were all but ignored in the UK capital.
Eager to share her passion for Eastern European fashion, she set up Fashion Bloc, a clever pun on the former Soviet Bloc to showcase the best fashion and accessories products from designers born behind the former Iron Curtain.
Launched this year as a beautifully curated website where you can read about the most fashionable Eastern and Central European designers, Fashion Bloc now also gives you a chance to try out the latest designs for yourself - and at prices that aren't prohibitive.