Parents Concern hires tech heavyweight Dipanjan Purkayastha as Managing Director to launch family app Lyk

In a major expansion of his enterprises, Indian-born, New York-based media entrepreneur Adris Chakraborty has hired IT industry veteran Dipanjan Purkayastha to manage and advise his businesses, including Parents Concern, the company that produced family apps ItsMyApp and ItsMyChild, which help parents, educators and children stay in touch, safe and organized.

Mr Purkayastha, formerly President of Indian cloud-based operating system A2Z Apps, will become Managing Director of Parents Concern in order to consolidate the current suite of products into a single app called Lyk, to help provide a closer bond between parents and their children.

Lyk will provide users with interactive calendars and task managers to help track family and school activities, as well as help match users to providers of classes, tutorials, events and products that will help enrich the family experience.

The app is due to launch in October 2015, and will be built by Manhattan Tech Ventures, a new company that Mr Purkayastha has co-founded together with Mr Chakraborty and where he will serve as the CEO.

Mr Purkayastha has also joined the board of directors of Manhattan Communications, a digital communications agency in India, and an affiliate company to Parents Concern and Manhattan Tech Ventures, where his remit is to accelerate the company’s move into adtech and related services.

“It’s an exciting time for us”, says Mr Purkayastha. “I am honoured to be joining Adris Chakraborty, an entrepreneur whom I have always admired, and am passionate about launching our first product. The Lyk app will transform the way we experience family life in the 21st century – it will help us get away from our screens and spend more time together, while taking advantage of the latest technologies.”

Mr Chakraborty added, “Dipanjan Purkayastha is one of the leading thinkers in the tech world, and we are excited that he is joining us to launch Lyk for Parents Concern, as well as contributing his expertise to Manhattan Communications and Manhattan Tech Ventures. He will help us stay ahead and continue to provide innovative tech solutions in an ever changing landscape.”


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About Parents Concern and Lyk |

Parents Concern was founded by childhood friends Adris Chakraborty and Animikh Sen, each a father of two. They observed one common thread that binds parents of different cultures, nationalities and religions – their constant love for their children and the extent to which they would go to see them happy and successful in their lives. Their research brought to attention many issues that were highlighted by parents they talked to and the solution they wished they had, right on their phone. They started building the ItsMyChild and ItsMyApp apps for parents and children from there. In 2015, Parents Concern will launch Lyk, the only 360 degree, real-time solution that addresses all parental concerns right on your phone.

About Manhattan Tech Ventures

Manhattan Tech Ventures is a new company launching in New York in 2015, that will deliver AdTech solutions, including mobile apps, responsive web, social media management and analysis, cloud services and other relates digital, mobile and tech solutions. Manhattan Tech Ventures is responsible for building the Lyk app from Parents Concern.

About Manhattan Communications |

Manhattan Communications is a 360 degree marketing solutions company operating from offices in U.S, Canada, UK, Dubai and India. The company offers Advertising, Branding, Public Relations, Marketing (Media, Interactive, Above the line and Below the line) and Events in India and abroad, including comprehensive digital solutions covering Media buying, Social Media strategy, Organic and Paid Search, Websites and Apps Development and Creative Services. Manhattan Communications also offer programmatic buyer through affiliates, and is one of the largest Performance Networks in the country with a focus on South Asian diaspora across the globe.

About Dipanjan Purkayastha

An industry veteran with twenty years experience in the IT business, Dipanjan Purkayastha has spent equal parts of his career growing companies and generating sales as well as structuring large scale deals and investment transactions of more than 1 billion USD. He holds an MBA from the S.P. Jain Institute of Management and Research and sits on the board of Directors at Manhattan Communications. He is the Managing Director of Parents Concern and co-founder and CEO of Manhattan Tech Ventures.

About Adris Chakraborty

Adris Chakraborty is an entrepreneur and investor, known for successfully incubating a roster of portfolio companies in digital advertising, marketing and technology space . He is the Founder and Chairman of MediaMorphosis (US & UAE) , Parents Concern, Manhattan Tech Ventures, Manhattan Communications India, Ethnocast UK and Exodus Media, UK. He started his career in International Banking and holds a Masters in Economics from the University of Calcutta.